Fueled by the pandemic, the entire grocery industry is evolving rapidly to offer shoppers faster, easier and safer ways to buy groceries. According to McKinsey, “Powerful trends, including new competitive pressures, technological advances, and evolving consumer attitudes and behaviors, will disrupt the grocery business from coast to coast in the next few years.”
Grocers adapt to changing consumers’ needs by evaluating payments processes and technology to ensure they’re driving a frictionless experience. Whether grocers realize it or not, payments play an essential role in all parts of the shopper’s journey. As they keep up with the rapid evolution, grocers should consider three ways to enhance their payments system.